The CES conference, one of the major technology events of the year, has just released its list of Global Top Brands for 2022-2023. Among the well-known names such as Apple, Samsung, Xiaomi, and Motorola, a surprising addition to the list is Tecno, a technology OEM active in approximately 70 countries across 5 continents. In addition to smartphones, Tecno has also expanded into markets such as tablets and laptops.
Tecno's Rise to the Top
Tecno is often associated with affordable and slightly basic smartphones. However, the brand has demonstrated its ability to produce cutting-edge technology innovations and stylish modern design with the release of devices such as the Phantom X2 Pro. The X2 Pro is the world's first handset with a retractable zoom lens, a truly innovative feature. Tecno has also released the Camon 19 Pro Mondrian Edition, which boasts a unique "sunlight writing" photochromatic backing. These distinctive feats have undoubtedly contributed to Tecno's rise as a top global smartphone brand, securing its place at number 10 on the CES list.
Tecno's Response to the Award
Upon receiving the award, Tecno's general manager Jack Guo stated, "It is an amazing recognition for our continuous efforts in developing a distinguished brand and make Tecno a best choice among global consumers. We received this award with great humility and excitement." Guo went on to emphasize Tecno's commitment to its innovation strategy and its plans to continue "pushing new boundaries between technology and design" in the future.
Conclusion
Tecno's achievement in being named a top global smartphone brand is a testament to the brand's dedication to innovation and stylish design. The release of innovative devices such as the Phantom X2 Pro and Camon 19 Pro Mondrian Edition demonstrate Tecno's commitment to pushing the boundaries of technology. As the brand plans to continue its innovation strategy in the future, it will be interesting to see what new and exciting developments Tecno has in store.
