Samsung's Galaxy S23 Ultra: Luxury Flagship or Exorbitant Expense?

Samsung Galaxy S23 Ultra

Samsung's Galaxy S23 Ultra has gained significant attention as the company's flagship smartphone for 2023. While consumers marvel at its cutting-edge features and performance, there is an underlying curiosity about the cost of manufacturing such a high-end device. In this article, we will explore the bill of materials (BOM) for the Galaxy S23 Ultra and shed light on the components that contribute to its estimated production cost, which exceeds $400.

Breaking Down the BOM

According to a report by Counterpoint Research, the cost of manufacturing a single unit of the Galaxy S23 Ultra represents approximately 39% of its official retail price. Out of this production cost, around 35% is attributed to the smartphone's new flagship processor, while another 14% is allocated to its headline-making rear cameras.

  1. Snapdragon 8 Gen 2 for Galaxy Platform

The most expensive component within the Galaxy S23 Ultra is the Snapdragon 8 Gen 2 for Galaxy platform. Samsung has chosen this processor to power its flagship smartphone, and it constitutes a significant portion of the BOM. Although the exact cost is not disclosed, it is evident that Samsung has made a substantial investment in procuring this cutting-edge chipset, contributing to the overall price of the device.

  1. Dynamic AMOLED 2X Display

Surprisingly, the second most expensive part of the Galaxy S23 Ultra is its Dynamic AMOLED 2X display, sourced directly from Samsung itself. The display module is responsible for delivering the vibrant visuals and immersive experience that users expect from a flagship smartphone. Its cost of approximately $84.40 per unit accounts for around 18% of the BOM, highlighting the significance of the display in the overall production cost.

Additional Components and Configurations

In the analysis conducted by Counterpoint Research, the BOM is based on the base model of the Galaxy S23 Ultra, featuring 8GB of RAM and 256GB of storage. However, it is important to note that Samsung offers higher configurations, such as the 12GB/512GB variant, which commands a higher price tag of up to $1,379 on e-commerce platforms like Amazon.

Comparing the BOM: Samsung vs. Apple

While the Galaxy S23 Ultra's estimated BOM exceeds $400, it is still relatively lower than the estimated BOM for Apple's 128GB iPhone 14 Pro Max, which is reported to be around $501. This comparison highlights the efforts made by Samsung to manage the production costs of its flagship smartphone effectively, ultimately providing consumers with a competitive price point.


The Samsung Galaxy S23 Ultra represents the pinnacle of technology and innovation in the smartphone industry. Despite its premium features and performance, Samsung has managed to keep the bill of materials for this flagship device at a reasonable level. The Snapdragon 8 Gen 2 for Galaxy platform and the Dynamic AMOLED 2X display are the two most expensive components, contributing significantly to the overall production cost. By carefully managing the BOM, Samsung ensures that the Galaxy S23 Ultra delivers exceptional value to consumers without compromising on quality and performance.

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