The AMD Radeon RX 7800 XT and the RX 7700 XT are Team Red’s newest mid-range RDNA 3 boards that went on sale starting September 6. According to the newest report from Moore’s Law Is Dead and TechEpiphany, the RX 7800 XT is a hot seller as it apparently went out of stock at various retailers on launch day and was the best-selling card on Mindfactory during the launch week.
It would be an understatement to say that the mid-range GPU launches in 2023 have been underwhelming. With the announcement of the RX 7800 XT and RX 7700 XT at US$499 and US$449, the stage was set for AMD’s latest mid-range boards to shine. This is exactly what seems to have happened as reports out of Moore’s Law Is Dead and TechEpiphany claim that the RX 7800 XT is selling incredibly well while the RX 7700 XT is also moving decently.
H2: RX 7800 XT Sales Performance
Starting with MLID’s report about launch day sales, one of the leaker’s retail sources suggested that their supply of the RX 7800 XT was “gone in hours nationwide” and the RX 7700 XT was “selling well too”. Similarly, a different source claimed that, at their location, both the RX 7800 XT and the RX 7700 XT “sold out today”.
Furthermore, an MLID informant working for a “Major US Retailer” alleged that, although they anticipated strong sales for AMD’s newest offerings based on sales of mid-range cards like the RX 6800 and the RTX 4070, the actual sales scenario “was wild”. Per the source, multiple store reps had managed to move “a handful of RX 7800XTs” within a few hours of opening, and the store ran out of most of the stock by the day’s end.
Another retail source maintained that the RX 7800 XT could be the “most successful GPU launch of 2023”. The source also alleged that the sales of the RX 7700 XT are also going well.
H2: Navi 32 and Supply Boost
Finally, an AMD insider reported to Tom that the Navi 32 was “exceeding our sales expectations”. The source further suggested that since the RX 7700 XT appears to be selling fewer units in North America, Team Red will boost shipments of the RX 7800 XT to “maybe around 60%” of the total Navi 32 supply.
H2: RX 7800 XT and RX 7700 XT Sales at Mindfactory
MLID’s report launch day sales report goes hand in hand with TechEpiphany’s analysis of launch week sales of the Navi 32 cards on the German retailer Mindfactory. According to TechEpiphany, the RX 7800 XT was the best-selling card on Mindfactory in week 36 with a total of 650 units sold. The RX 7700 XT, on the other hand, only sold 55 units.
To put this into perspective, the RTX 4070, the second-best-selling card, sold 150 units less and clocked in at 500 units. This is to be expected, as not only does the RX 7800 XT cost US$100, but it also outperforms the RTX 4070 in rasterization on average and has 4 GB more VRAM, making the card a better option for folks looking to play games without RT.
Long story short, the RX 7800 XT appears to be a big win for AMD, while the RX 7700 XT is also selling well. It will be interesting to see if NVIDIA responds to the RX 7800 XT by cutting the price of the RTX 4070 as it did with the RTX 4060 Ti.
H2: The Significance of AMD's Mid-Range GPUs in 2023
Before diving deeper into the success of the RX 7800 XT and RX 7700 XT, let's examine the broader context of the mid-range GPU market in 2023. The introduction of these two AMD GPUs at competitive price points marked a pivotal moment for Team Red in the ever-evolving graphics card landscape.
In recent years, the mid-range GPU segment has been highly competitive, with both AMD and NVIDIA vying for market share. The demand for affordable yet powerful graphics solutions has surged, driven by gamers, content creators, and professionals seeking a balance between performance and cost.
AMD's decision to unveil the RX 7800 XT and RX 7700 XT was met with great anticipation, especially considering the company's track record in producing GPUs with excellent price-to-performance ratios. With price tags of US$499 and US$449 respectively, these GPUs promised a compelling alternative to NVIDIA's offerings in the same price range.
RDNA 3 Architecture: A Technological Marvel
At the heart of these mid-range GPUs lies AMD's RDNA 3 architecture. This technological marvel represents a significant leap forward in graphics processing, offering improved power efficiency, higher clock speeds, and enhanced ray tracing capabilities.
The RDNA 3 architecture not only delivers exceptional gaming performance but also caters to the demands of content creators and professionals who rely on GPU acceleration for tasks such as video editing, 3D rendering, and AI workloads.
One standout feature of the RDNA 3 architecture is its efficient use of ray tracing technology. With real-time ray tracing becoming increasingly important for immersive gaming experiences, the RX 7800 XT's ability to outperform the RTX 4070 in this department garnered significant attention from enthusiasts and gamers alike.
The RX 7800 XT: A Breakdown
Now, let's take a closer look at the RX 7800 XT, the star of AMD's mid-range lineup in 2023. Priced at US$499, this GPU positioned itself as a formidable competitor to NVIDIA's RTX 4070, which shared a similar price point.
One of the key factors contributing to the RX 7800 XT's success was its availability. Reports suggest that on launch day, this GPU sold out rapidly, with retailers across the country struggling to meet the overwhelming demand. Gamers, eager to get their hands on AMD's latest offering, were met with empty shelves and online stores displaying "out of stock" notifications.
What set the RX 7800 XT apart was its exceptional performance in rasterization, a critical aspect of gaming that influences frame rates and overall gameplay smoothness. Benchmarks and user reviews consistently praised the GPU for its ability to deliver outstanding performance in a wide range of titles.
Additionally, the RX 7800 XT boasted 4 GB more VRAM than the RTX 4070, a detail that did not go unnoticed by gamers seeking a future-proof graphics card capable of handling increasingly demanding game textures and resolutions.
As a result, the RX 7800 XT became a preferred choice for gamers looking to enjoy high-quality gaming experiences without the need for ray tracing technology, which is known to be more resource-intensive. Its competitive pricing, availability, and impressive performance made it a smash hit in the GPU market, earning it the title of potentially having the "best GPU launch of 2023."
H2: The Success of the RX 7700 XT
While the spotlight has primarily been on the RX 7800 XT, its sibling, the RX 7700 XT, has also garnered attention for its respectable sales figures. Priced at US$449, this GPU offers a compelling option for budget-conscious gamers and enthusiasts.
Although it may not have witnessed the same level of frenzy as the RX 7800 XT, reports indicate that the RX 7700 XT has been selling well. Its affordability and balanced performance have attracted gamers looking for a capable mid-range GPU without breaking the bank.
One of the key strengths of the RX 7700 XT lies in its ability to deliver a smooth gaming experience at 1080p and 1440p resolutions. It handles modern titles with ease, offering high frame rates and excellent graphics quality. For gamers who prioritize performance per dollar spent, the RX 7700 XT presents a compelling option.
Furthermore, its energy-efficient design makes it an appealing choice for users concerned about power consumption and heat generation. The RX 7700 XT strikes a balance between performance and efficiency, making it an attractive option for gamers who want a mid-range GPU that doesn't demand a high-capacity power supply or elaborate cooling solutions.
As the mid-range GPU market continues to evolve, the RX 7700 XT's position as a solid performer at an attractive price point positions it as a noteworthy addition to AMD's product lineup in 2023.
H2: The Impact on the GPU Market
The success of the RX 7800 XT and RX 7700 XT has had a noticeable impact on the broader GPU market. AMD's ability to capture the mid-range segment with these GPUs has reshaped the competitive landscape and prompted responses from its competitors.
Firstly, NVIDIA, the primary rival to AMD in the GPU market, faces the challenge of responding effectively to the RX 7800 XT's success. With AMD offering a powerful mid-range alternative to NVIDIA's offerings, the competition between these two giants has intensified.
One possible response from NVIDIA could be a price reduction for the RTX 4070, aimed at maintaining its competitive edge. Price adjustments have historically been a common strategy in the GPU market, with manufacturers frequently revising prices to align with market demand and rival products.
However, price adjustments aren't the only aspect of competition in the GPU market. Technological innovation and software optimization also play pivotal roles. Both AMD and NVIDIA are likely to continue pushing the boundaries of graphics technology, striving to offer gamers and professionals the best possible performance and features.
Additionally, the success of the RX 7800 XT and RX 7700 XT demonstrates the continued demand for high-quality mid-range GPUs. As games become more demanding and content creation workflows evolve, mid-range GPUs are no longer seen as compromises but as powerful tools capable of delivering exceptional performance.
H2: The Road Ahead
Looking ahead, it will be fascinating to witness how the GPU market evolves in response to the success of the RX 7800 XT and RX 7700 XT. Both AMD and NVIDIA are likely to continue their innovation efforts, pushing the boundaries of what mid-range GPUs can achieve.
Gamers and enthusiasts can look forward to a competitive landscape where they have access to a wide range of high-performance mid-range options. This competition is a win for consumers, as it drives innovation and ensures that GPU manufacturers remain focused on delivering exceptional value.
Ultimately, the launch of the RX 7800 XT and RX 7700 XT in 2023 has reshaped the mid-range GPU market, setting a high bar for performance, affordability, and availability. As the year unfolds, gamers and professionals can expect even more exciting developments as these GPUs continue to make waves in the world of graphics technology.
